NEWS For Immediate Release
April 16, 2003
Philip Brink, President, BRINK, Inc.
New Video Addresses CAFO Environmental Compliance
BRINK, Inc. Creates Environmental Management Video for the Beef and Dairy Industries with Support from Fort Dodge Animal Health
Denver, Colorado - Keeping pace with livestock environmental regulations grows more challenging with each passing year. Now, a new video makes the job a little easier. The video is specifically designed to help cattle feeders and dairymen better manage their environmental liabilities. Narrated by Cowboy Poet Baxter Black and produced by Brink, Inc., an environmental consulting firm, the video, entitled "Environmental Management Guide for Feedlots and Dairies," focuses on environmental rules and other issues that affect Concentrated Animal Feeding Operations (CAFOs).
"Environmental compliance has become a key issue to our customers in the beef and dairy industries," says Dr. Tom Overbay, Director of Field Veterinary Services at Fort Dodge Animal Health. "This video provides CAFO operators with a practical environmental management tool. It wraps all of the key elements of environmental regulations and compliance into a twenty-minute package that is both informative and entertaining. We're pleased to help underwrite the cost of producing this video to help make it more affordable for producers to obtain."
CAFO operators now list environmental issues among their top management concerns. And with regular news reports of government fines and citizen lawsuits being brought against owners of animal feeding operations, it is no surprise. At the same time, environmental compliance is a subject that many CAFO managers are reluctant to discuss for fear of disclosing potential liabilities. And government regulations are often written in complicated language, making them difficult for the average reader to grasp.
"This video cuts through the jargon and explains all of the important aspects of the environmental regulations in a relaxed format that is easy to understand." says Paul Parker, Marketing Manager at Fort Dodge Animal Health. "It describes how the regulations impact individual CAFO operators, and what they need to do to achieve and maintain regulatory compliance. It is a valuable resource that management and their staff can use to better manage their environmental responsibilities, and with the new CAFO rule just released by EPA in December 2002, the video is especially timely."
Key Video Features include:
The video was produced by BRINK, Inc., with sponsorship from Fort Dodge Animal Health, located in Overland Park, Kansas. "Although primarily directed at CAFOs, much of the video also applies to smaller animal feeding operations, with segments on manure and storm-water management, land application and record-keeping issues." says Philip Brink, President of BRINK, Inc. "Non-regulatory issues, such as nuisance conditions that can be created by excess odor, dust and flies, are also addressed." Humorous quips by Cowboy Poet Baxter Black are sprinkled throughout the video and provide some lighthearted relief to an otherwise serious subject.
Fort Dodge Animal Health, a division of Wyeth (NYSE:WYE), is a leading manufacturer and distributor of prescription and over-the-counter animal health care products for the livestock, companion animal, equine, swine and poultry industries in North America and international markets. Key products include CYDECTIN® Pour-On, QUEST® Gel, EtoGesic® Tablets, ProHeart® Injection, Fel-O-Vax® FIV and InnovatorTM equine vaccines including West Nile virus.
BRINK, Inc. provides environmental services and products to the livestock industry.
The video is available for $29.95 plus shipping and may be ordered by calling BRINK, Inc. at (720)-887-9933. For more information or to preview the video, visit www.brinkinc.biz.